Heineken Experience


Born in Amsterdam, raised by the world!

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Amsterdam Heineken Experience

There is something secretive about the taste of the world’s best beers and certainly Heineken pilsner belongs to this group.
The brewery was established in Amsterdam in 1864 and today Heineken is a huge multinational company, one of the three largest beer producers in the world.
Throughout its history, Heineken remained by and large family company,
with Charlene de Carvalho-Heineken as its biggest stockholder and her husband Michel on the company’s board.
Heineken rich and successful history has been presented in their old defunct brewery in Amsterdam,
with several amusement park attractions added to the exhibit and renamed as Amsterdam Heineken Experience.


Monday to Thursday from 10:30 till 19:30

Friday to Sunday from 10:30 till 21:00

July & August
Monday to Sunday from 10:30 till 21:00

Open 365 days a year

On 24 and 31 December the Heineken Experience will close at 16:00 (Last entry & ticket sales at 14:30)


The Heineken Experience is a self guided tour of approximately 1,5 hours. You can go in any time during opening hours and our staff will tell you all about the beer along the way!


The Heineken Experience is accessible by wheelchair. A wheelchair is available free of charge and needs to be booked 48 hours in advance via info.experience@heineken.com. When visiting the Heineken Experience by wheelchair, it’s better to avoid Saturdays due to large crowds.

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